THU 09.10.2025 | Best practice
Hybrid ticketing for top acts like Sido with better margin and full control
Superjam Waghäusel 2026 brings a top-class line-up to the Hermitage – Headliner: Sido , plus Gentleman, Afrob, Ferris MC and DJ Desue. For advance sales, the organizer relies on a Hybrid strategy : Reach via Eventim – and more margin, data sovereignty and efficiency via ditix.
This example impressively shows how even large marketing budgets can be completely refinanced by saved fees.
Fee comparison 💰
Why every ticket sale via ditix pays off
Organizers who sell tickets via ticket portals such as Eventim often pay around 15 %of the ticket price as a fee. In the case of ditix are only €0.29 plus fees from the payment provider. In the example, Stripe with the Top ditix tariff with €0.14 + 1.33%. That makes an enormous difference. The calculation example:
A ticket in the cheapest category costs €79.90.
In the case of a sale of two tickets via the company's own ditix shop you as an organizer already save around 21 € – a sum that quickly adds up and can be reinvested directly in online marketing.
Hybrid strategy: secure reach, maximize 🔁 margin
The combination of Eventim and ditix brings the best of both worlds:
- In the example, Eventim for visibility in large audiences and ticket portals.
- ditix is the high-margin direct channel – for loyal fans, website visitors and buyers, which you generate yourself through targeted online marketing.
This is where the greatest leverage arises:
You invest your Social media and search engine budgets (Instagram, Facebook, TikTok, Google Ads, etc.) targeted in campaigns the directly to your own ditix shop link.
Every ticket sold in this way saves fees that would otherwise flow to ticket portals – and these Savings more than compensate for online marketing costs clear. In short: The advertising budget finances itself due to the higher margin.
Technical and organizational advantages with ditix ⚙️
Direct sales on your own website:
ditix can be integrated via iFrame – the customer stays on your brand.
Full transparency:
Cheap, fair fees. No hidden costs, no contract commitment.
Fast payouts:
Stripe ensures direct receipt of money – without waiting weeks.
Data sovereignty:
You'll retain full access to all buyer information, which is ideal for retargeting and future events.
Big names like Sido show: Hybrid Ticketing is the clever combination of Reach and profitability .
With ditix As an organizer, you secure more margin per ticket, full control over sales and can use your marketing more efficiently - without sacrificing reach.
The example Superjam Waghäusel 2026 proves:
Those who sell via ditix not only save on fees – but also use it to finance their online marketing, 👉 Now Contact record and learn more
✅ Conclusion