TUE 08.04.2025 | News - Updates

ACTION CODES

with the Koblenz Oktoberfest
Book early, pay less - with a targeted Easter campaign, the Koblenz Oktoberfest is getting its ticket sales into full swing early. In focus: A clearly communicated promotional code that offers a 20% discount on all regular tickets for a short time.
The goal: Ensure measurable booking impulses months before the start of the event – without any price drop due to permanent discounts.
A woman in a dirndl holds a beer glass. Text: "11th Koblenz Oktoberfest, EASTER SPECIAL 20% DISCOUNT, DISCOUNT CODE: Ostern25."
🎉 Spring impulse for advance sales: Easter discount
In order to draw attention to the event in time for the high season, the Koblenz Oktoberfest relied on a short-term discount campaign just in time for Easter. To this end, the Function Discount promotions from ditix used.
The Promo Code: Ostern25 leads directly to a 20% advantage on all tickets. The Duration of the promotion is for a limited time over the Easter holidays. Redeemed is purchased directly in the online ticket shop with simply entering the code.
It's so easy to create your own promo codes with ditix
The creation of promotional codes such as "Ostern25" works on ditix in just a few steps directly in the organizer dashboard:
  1. Menu item " Events " and open the desired event
  2. Rider " Promo codes "
  3. Button " Create a new promo code " click
  4. Set the code, discount (e.g., 20%), validity period, and affected ticket types
  5. Optional: Limit the number of redemptions
👉 The code becomes active automatically and can be redeemed immediately in the shop – the price reduction takes place dynamically in the checkout.
You can find all the information about this and other functionalities to implement successful discount campaigns in our Help articles .
🎯 Why the promotion code was a gamechanger
The Easter campaign was not just a classic early bird instrument – it had strategic advantages:
Easy access: Redeemable immediately in the ticket shop
Calculable control: The code can be activated in a targeted manner and is automatically limited in time
High incentive: 20% discount has a stronger effect than low early bird scales
Planning security: Early sales facilitate event logistics and marketing planning
Line chart shows tickets and revenue from February to April, with both lines falling in March and rising in April.
✅ Conclusion
With the Easter campaign around the promotion code "Ostern25", the Koblenz Oktoberfest shows how simple and effective digital ticket sales can work – if you precisely coordinate the target group, timing and offer. A time-limited promotion with a clear advantage generates attention, buying pressure and early bird impulses - without any price war.
Save now, celebrate later – and sell smarter at the same time.
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